Bella Hadid Opens Up About Shopping Habits, Hair Transformations, and Her New Revolve Partnership
While the fashion world’s attention remains focused on Paris Fashion Week, supermodel Bella Hadid has turned heads toward Los Angeles with her latest venture. The 27-year-old model has partnered with online retailer Revolve as the inaugural brand ambassador for their new premium line, Revolve Los Angeles, which launched today alongside fellow models Alex Consani and Anok Yai.
Speaking about the collaboration, Hadid expressed enthusiasm for working with an American brand after typically gravitating toward European fashion houses. She praised the collection’s elevated aesthetic, noting that the garments she wore during the campaign shoot possessed a couture-like quality that impressed her.
According to Revolve’s Raissa Gerona, Hadid embodies the essence of the Los Angeles woman—someone who exudes confidence and sensuality naturally rather than through effort. This authentic appeal has already proven commercially successful, with a white faux fur jacket featured in Hadid’s campaign imagery selling out within hours of the collection’s debut.
Recent Travel and Hair Speculation
Fresh from a busy international schedule that included walking for Prada in Milan and Saint Laurent in Paris, Hadid recently sparked social media speculation about a dramatic hair transformation. Photographs of her leaving a Paris hotel appeared to show a bob haircut, but the model clarified that the look was merely an optical illusion created by tucking her long hair into her jacket.
She revealed that while she did experiment with some “midlife crisis bangs,” her lengthy locks remain intact. The confusion arose when her styling team suggested keeping her hair tucked away, creating an unintentional short-hair illusion that fooled photographers and fans alike.
Revolve Partnership and Shopping Philosophy
Hadid’s decision to work with Revolve stems from her long-standing appreciation for the brand’s accessibility and diverse designer offerings. Growing up in Texas before her modeling career took off, she relied on the platform for everything from formal events to casual dinners, appreciating the ability to find quality pieces without requiring a stylist’s assistance.
The model now works with stylist Mimi Cuttrell, a 15-year friendship that has evolved into a professional partnership. However, she still values Revolve’s convenience for quick fashion solutions and spontaneous purchases.
Runway Revelations and 1990s Nostalgia
Discussing her recent Prada debut, Hadid highlighted the unique experience of walking multiple looks in a single show—a practice reminiscent of 1990s runway presentations. The show featured only 15 models, each showcasing several outfits, which Hadid connected to the theatrical performance art aspect of fashion that defined the decade.
She referenced legendary designers like John Galliano at Dior and Alexander McQueen, who regularly featured models in multiple looks per show. Hadid noted that supermodel Gisele Bündchen once walked six different looks in a single presentation, emphasizing how this approach has largely disappeared from contemporary fashion shows.
Digital Shopping Strategies
When discussing her online shopping habits, Hadid revealed different approaches for different platforms. On secondhand marketplace Depop, she practices patience, carefully curating items in her cart before making bulk purchases—what she calls “girl math” when comparing her numerous thrifted finds to a friend’s single expensive purchase.
However, with fast-moving retailers like Revolve, she advocates for immediate purchasing decisions. The model emphasized the disappointment of losing desired items to other shoppers while deliberating, preferring to secure pieces the moment she knows she loves them.
The conversation concluded with Hadid sharing her favorite pieces from the new Revolve Los Angeles collection, which ranges from structured outerwear to elegant evening wear, reflecting the sophisticated aesthetic that initially attracted her to the collaboration.